Australia-China Economic Trade & Investment Expo 2024 (ACETIE 2024) is poised to take place from September 19 to 21 at the Melbourne Convention and Exhibition Centre. This three-day event will highlight burgeoning sectors such as high-tech, AI, green energy, and new energy vehicles, providing a pivotal platform for businesses seeking to expand their global reach.

An ACETIE 2024 Shanghai promotion event, held at NeuHelium on July 23, aimed to promote the Expo and provide businesses with insights on how to venture into international markets. The event attracted over 100 corporate representatives from the Yangtze River Delta and beyond, providing a platform for practical insights on tapping into global opportunities.

As “going global” becomes a strategic choice for businesses, aligning with the national “Belt and Road” initiative, the promotion event effectively promoted the Expo while including several thematic sessions focused on Chinese enterprises entering the Australian market. The discussions addressed the economic landscape of Australia, prospects for development, challenges faced, and case studies of successful product launches and localization in Australia.

This year marks the 10th anniversary of the comprehensive strategic partnership between China and Australia. The Expo aims to foster trade development through exhibitions, opening up new opportunities for Australia-China trade relations. With a theme of “High-Tech and New Energy Enabling a Better Human Life,” the Expo provides Chinese enterprises with a gateway to enter the Australian market, opening up a wealth of new opportunities for growth and development.

The promotion event is focused on guiding Chinese enterprises to enter the Australian market, contributing to the strengthening and broadening of China-Australia cooperation.